Kearifan Lokal Masyarakat Cangkringan dalam Melestarikan Agrowisata Jambu Madu Hijau sebagai Penunjang Ekonomi Lokal

Dewi Arsita

doi:10.30603/md.v6i2.3958

Authors

Dewi Arsita Dewi Arsita29

DOI:

https://doi.org/10.30603/md.v6i2.3958

Keywords:

Agrotourism;, Income;, Development;, Strategy.

Abstract

Abstract: This study aimed to assess the pre-Covid-19 management of green guava agro-tourism and its post-Covid-19 resilience in Cangkringan Village, Banyundono District, Boyolali Regency. The study utilized a descriptive analysis approach to evaluate the revenue of Cangkringan Jambu Madu Hijau and employed SWOT analysis to examine both the internal factors, i.e., strengths and weaknesses, and the external factors, namely opportunities and threats of Cangkringan Agrotourism. The findings revealed that Cangkringan Jambu Agrotourism earned approximately Rp. 25,000,000 in 2020, while it generated approximately Rp. 100,000,000 in revenue after the COVID-19 pandemic (from April 2021 to June 2022). A viable strategy for Green Guava Agrotourism is the S-O approach, involving the expansion of agro-tourism offerings, including diverse photo opportunities and tourist attractions, alongside continuous promotional efforts. The S-T strategy entails showcasing the distinct features of Cangkringan Jambu Agrotourism and further enhancing product quality and marketing systems. W-O strategies emphasize the optimization and growth of agro-tourism, while W-T strategies revolve around offering discounts on products and agro-tourism entrance fees, along with enhancing the overall visitor experience.

Keywords: Agrotourism; Income; Development; Strategy.

References

DAFTAR PUSTAKA

Arif, R. (2013). Pengembangan Pedagang di Obyek Wisata Sondokoro Kabupaten Karanganyar. Surakarta: Sebelas Maret University.

Dian Kartika Santoso, Respati Wikantyoso. (2018). Pengembangan Agrowisata Apel Berbasis Kearifan Lokal Di Poncokusumo. Local Wisdom Scientific Online Journal. 10 (1): 1-6.

Julius r latumaresa. (2015). Perekonomian Indonesia Dan Dinamika Ekonomi Global. Mitra Wacana Media.

Lumintang. (2013). Analisis Pendapatan Petani Padi di Desa. EMBA, Vo;.1 No.3.

Nurhidayati, S. E. (2015). Studi evaluasi penerapan Community Based Tourism (CBT) sebagai pendukung agrowisata berkelanjutan. Masyarakat, Kebudayaan Dan Politik, 28(1), 1–10.

Palit I. G. & Rumagit, G. A. (2017). Strategi Pengembangan Kawasan Agrowisata Rurukan. Agri-Sosioekonomi, 13(2A), 21–34.

Pertanian, M. (2003). KEPUTUSAN MENTRI PERTANIAN NOMOR : 319/Kpts/KP.150/6/2003. KOMISI WISATA AGRO, 4, 147–173.

Ria Astuti, I Putu Gede, Agusman,Syech Idrus & Lalu Masyhudi. 2022. Potensi Pengembangan Perkebunan Vanili Sebagai Agrowisata Berbasis Kearifan Lokal Di Desa Genggelang Lombok Utara. Journal Of Responsible Tourism. Vol.2, No.2.

Sugiharti Mulya Handayani, (2016). Agrowisata Berbasis Usahatani Padi Sawah Tradisional Sebagai Edukasi Pertanian (Studi Kasus Desa Wisata Pentingsari). JURNAL HABITAT. Volume 27, No. 3. Hal. 133-138).

Tanjungsari, A., Cholis, A. F., Riung, C. Y., & Rokani, L. E., & Hakim, L. (2016). Analisis Potensi Agrowisata Buah di Wana Wisata Rawa Bayu, Desa Bayu, Kecamatan Songgon, Kabupaten Banyuwangi. Biotropika: Journal of Tropical Biology, 4(3), 67–72.

Yang, L. (2012). Impact and Challenges in Agritourism Development in Yunnan China. Journal Tourism Planning & Development, 9(4), 369–381. https://doi.org/10.1080/21568316.201%0A2.726257